Later, it was converted into a nightclub space in 1967. Originally, the site was a real factory that manufactured motion picture cameras. Robertson Lane will replace the The Factory, the iconic nightclub building that sits between Robertson Boulevard and LaPeer Drive south of Santa Monica Boulevard. Starting at Pacific Design Center in the east, on through West Hollywood Park, to the bustle of Robertson Lane, and ending up at Melrose Triangle. Faring Capital’s new project, Robertson Lane, will promote cross-pollination of pedestrian traffic from Robertson Boulevard to the local surroundings. Now, the property will peer directly through the pedestrian thoroughfare of a major retail development. Early on, HQ Creative Office took a bold stand by establishing a presence on LaPeer Drive, which was still rather desolate. Just a stone’s throw away from HQ Creative Office’s La Peer property, a new development will be making a splash with a high profile project that will reinvigorate the local area. This year, as West Hollywood turns the big 3-0 (gasp!), the place many refer to as an “urban village” will be coming into its own with additions that are sure to secure its vibrant, unique style and stellar track record of profitability. From colorful people enjoying a stroll to long standing businesses and hotspots that defined a community, this part of town was never one to play the wallflower or be anything generic. West Hollywood (WeHo to those who love it and live it) has always had character. It travels along Santa Monica Boulevard in a six-mile loop with 15 stops in each direction between Robertson Boulevard and La Brea Avenue.West Hollywood Design District Boom Underway Date: to 3 a.m., and on Sundays from 2 to 10 p.m. The PickUp offers a free, safe and convenient way to get to a destination in the West Hollywood on Fridays and Saturdays from 8 p.m. The PickUp, West Hollywood’s free weekend ride will offer regularly scheduled service on Dec. Shuttles leaving from the event to Hollywood and Highland will depart every 30 minutes beginning at 7:30 p.m., with more frequent shuttles just after midnight the last shuttle will depart at 1:15 a.m. Shuttles will stop at La Brea Avenue and at Fairfax Avenue en route to the destination stop at San Vicente Boulevard. with one final departure from Hollywood at approximately 10 p.m. Shuttles going toward the event will depart from the west side of Highland Avenue, just south of Hollywood Boulevard, every 30 minutes from 7 to 9 p.m. The City of West Hollywood will also offer free special CityLineX shuttle service to connect #Boom! to the Metro Red Line station at Hollywood and Highland. Admission is free and limited validated parking will be available in the adjacent West Hollywood Park five-story parking structure. This year’s event is the fourth annual #Boom! and takes place at 647 N. At midnight there will be an alcohol-free toast and balloon drop. Marky Make Up will be there with free body art, there will be a costume contest and a “Be Your Own Hero” Super Station. The theme is “Superheroes” so come dressed in a cape or mask as your favorite superhero or villain. It will bring several hundred people together for a celebration with a DJ, dancing, food and a photo booth. On New Year’s Eve, join in the fun and celebrate the first moments of 2017 at the fourth-annual #Boom!, #Boom! #Boom!, West Hollywood’s annual alcohol- and drug-free New Year’s Eve event, will take place on the evening of Dec.
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